The company was officially founded in 1965, British percussionist Alan Sharp had been assembling his own instruments since the late 50's. As orders for his revolutionary percussion came flooding in, Natal Percussion Company was formed, championed by the likes of Fleetwood Mac and The Rolling Stones.
The use of fiberglass for greater sound projection and rounded hoops that were easier on the hands made his instruments popular. Although these manufacturing methods would later be adopted by other drum companies, Natal were the pioneers and interest in the brand exploded as a consequence. Natal continued to flourish in the following decades, extending their product range to include the Fusion series in the early 90's as well as cowbells, cajons and small percussion in the following years. More recently, Natal has moved into drum kits, attracting young musicians like Jamie Morrison (Stereophonics), Jordan Pugh (Boston Manor) and Oli Wiseman (Anne Marie).